Seen the latest Gap Logo. No? Why don’t you take a look….

New Gap Logo

Isn’t that awful? God awful, really. It’s almost like the executives saw how much it would cost to have a real designer do it, and hired someone’s cousin instead. Like this post from Clients From Hell. What gets me is that this stuff usually goes through some sort of focus group before unveiling. Did they serve ‘special’ brownies at this focus group? Know what looks good when you’re stoned? E-V-E-R-Y-T-H-I-N-G. (Oh, that reminds me that I need to get my Xanax refilled before my near death experience flight to Vegas next week.)

This monstrosity of a logo has inspired so much hatred that it is sure to be rolled back. But not before we get a good laugh at the Gap’s expense.

The real sadness is that this is not The Gap’s first marketing mistake this year. Remember this?

Gap Ad

(If you don’t get it, it implies that only beautiful people should be allowed to wear shorts).

It might be time to hire a new ad agency. Now.

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